Review of Google’s “Fundamentals of Digital Marketing” Course
Photo by Igor Miske on Unsplash

I came across a free, short, online course titled ‘The Fundamentals of Digital Marketing’ offered by Google Digital Skills for Africa (for other parts of the world it is offered by Google Digital Garage and Google Unlocked). I enjoyed this course so much that I decided to write a review about it to better explain it.

How it’s Structured

The Fundamentals of Digital Marketing is a 40-hour online course. It has 26 modules. Each module has bite sized video lessons. At the end of each lesson you get to do a short exercise to test the knowledge gained from that particular lesson. After you complete all the lessons in a module, you do an end-of-module test.

To complete the course you have to do a final test consisting of 40 questions. After that you will immediately be awarded with a PDF certificate. The certificate has an ID and provides a link to prove the authenticity of the certificate. It’s really well done and legit.


How cool is this?

Reasons Why I Enjoyed It

I enjoyed this course so much because of how practical it was. A lot of the time educational courses mainly focus on theories, but this course dives straight into the practical know how of digital marketing.

Another great point about this course is the digital marketing links and additional resources offered at the end of each lesson. These will significantly help you in digitally marketing your business, non-profit organisation, or brand.

This course is targeted towards business owners but I found it be of great help for other people as well. I completed the course in 2 weeks. And I feel it really helped me with marketing Living in a Hotspot as well as with my day job.

How to take the course

If you would like to take this course or learn more about it click here. For those outside of Africa you can do the exact same course but it’s offered by Google Unlocked here and Google Digital Garage here.

I hope you will enjoy it as much as I did. Please let me know what you think about this course, or if you have already did it by commenting below.

If you liked this review please see my reviews on the following free, online, short courses:

Wishing you lots of happiness.

This Post Has 8 Comments

  1. Rasmi

    Hi Jayni. Thanks so much for your comment. I guess there are pros and cons to most courses.

  2. Prince

    I enjoyed it ❤️

    1. Rasmi

      Hi Prince. Thanks so much for your comment. I agree with you, it was enjoyable. A good addition to most CVs.

  3. Rasmi

    Thank you so much for your kind words.

  4. Archit

    Hi Rasmi!
    I’m currently learning from the course and found your review relatable. Would you know if there are some reference materials which can be used as guides to prepare for the final test?

    Thanks in advance.

    1. Rasmi

      Hi Archit 🙂
      Thank you so much for reading my blog post. For the final test I did not look at specific reference materials, I just went through the videos. I remember that the test was pretty straight forward though, so don’t worry I’m sure you will do fine! All the very best.

  5. Shreekanth

    What is minimum marks to get certificate in digital marketing course?

    1. Rasmi

      Hi Shreekanth. When I wrote the exam in January 2019, the minimum score needed to get the certificate was 70% but I don’t know if it has changed since then.

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